Traditional media outlets are catching on to the latest fad among celebrity A-listers: nail polish endorsement.
We’ve been updating you on this new trend for the past couple months and it’s going to be covered on ABC’s “Nightline” tonight at 11:35 p.m. ET.
Celebrity names from Sarah Jessica Parker to Kim Kardashian have been a staple at perfume and makeup counters for years, but now some are lending their popular brands to nail polish lines, including singers Katy Perry and [Justin] Bieber. The move has proven to be an enormous success.
Buyers flushed with “Bieber fever” cleaned out the pop star’s polish collection from Walmarts around the country in less than two months after his line launched in December 2010.
Katy Perry Nail Polish Collection Demo by OPI
Who will be the next celebrity to launch their own nail polish collection?