Posts Tagged ‘katy perry’

Celebs Look to Beauty’s Bestseller for Latest Lines

Wednesday, February 9th, 2011

Traditional media outlets are catching on to the latest fad among celebrity A-listers: nail polish endorsement.

We’ve been updating you on this new trend for the past couple months and it’s going to be covered on ABC’s “Nightline” tonight at 11:35 p.m. ET.

Celebrity names from Sarah Jessica Parker to Kim Kardashian have been a staple at perfume and makeup counters for years, but now some are lending their popular brands to nail polish lines, including singers Katy Perry and [Justin] Bieber. The move has proven to be an enormous success.

Buyers flushed with “Bieber fever” cleaned out the pop star’s polish collection from Walmarts around the country in less than two months after his line launched in December 2010.

Continue reading this story at ABC News


Katy Perry Nail Polish Collection Demo by OPI

Who will be the next celebrity to launch their own nail polish collection?

R&B Singer Monica Partnering With Orly For Nail Polish Line

Wednesday, February 2nd, 2011


Photo Credit: Singersroom

We discovered today that R&B singer Monica is joining the ever growing list of singers (Justin Bieber, Katy Perry) to launch their own nail polish line.

We love the inspiration behind Monica’s collection and think it’ll be a hit.

R&B diva Monica announced her partner ship with Orly to create a line of nail polishes called “Nail Inspiration.” Aside from a beautiful assortment of colors, Monica said that the line’s main inspiration and goal is to offer encouragement to women during trying times, and each bottle will come equipped with an inspirational message. She is working on this line with her cousin/manager.

Continue reading this story at Style Bistro

Is nail polish the new “it” thing for celebs to endorse? Share your thoughts in the comments section.